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Help Manage Ghana`s Reputation – Andani

2007-08-17 14:11:32
This article has been read 872 times.

Alhassan Andani
As part of educating programmes designed for the annual Public Relations (PR) week celebration, the Managing Director of Stanbic Bank, Mr. Alhassan Andani has called on Ghanaians to contribute in managing the country’s reputation.

He was speaking at the institute’s annual week anniversary lecture on the theme “Managing the Reputation of Ghana as an Emerging Market Economy.” Mr. Andani urged Ghanaians to uplift the country’s reputation to realize her economic status globally.

“We must manage our reputation as well as get the fundamentals right to be able to get and keep a place in the league of emerging markets” he said.

He said good reputation builds a country’s political, social and economic strengths worldwide.

Mr. Andani said terrorism, drugs, perceived corruption, money laundering and bad attitude to work are threats to reputation management. These he said will retard the country’s economic growth and development.

He called on both private and government institutions to establish effective measures in managing their reputation at their various work fields.

The President of IPR, Mr. Kojo Yankah, said a country could be classified as an “emerging market economy” if it has embarked and reformed economic development programmes to expand its market to be recognised globally. He stressed transparency and efficiency as other major weapons for a country’s economic development.

He said event hough most countries have embarked on diverse measures and efforts to promote their economy on the globe, ample evidences have proven that their endeavours have been futile due to diverse challenges they encounter in managing their reputation.

Mr. Kojo Yankah said he was glad at the enormous standards at which most institutions and organisations have recognised the essence in reputation management in the country.

He said, even though reputation management is very important as far as corporate image and identity is concerned, the factor has been a great challenge to maintain.

“As public relations practitioners and chief executives know as well, reputation can be one of the most important corporate assets and also one of the most difficult to protect”, he said.

Mr. Yankah said effective communication strategies adopted by most companies in managing crisis help promote their reputation.

“It is widely known that companies that have a communications strategy that enables them to respond quickly and effectively to bad news and which manage issues promptly and openly, often emerge with their reputations enhanced.”, he said.

The annual week programme is aimed at enhancing PR management in the country to uplift her image to a “middle income community.”

The programme however followed IPR’s hosting of “Corporate Ghana” at its 2nd Presidential Luncheon. The programme yielded prominent speakers like the Deputy Speaker of Parliament, The Hon. Freddie Blay and the Chairman of National Media Commission, Mr. Paul Adu Gyamfi who respectively addressed issues on how to manage Ghana’s reputation since 50 years.

source: ADM

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